How should a garment in the peak stage of the fashion cycle be priced?

Variable prices; different price levels at the same time.

The fashion cycle describes the stages fashion goes through during its lifespan. The peak stage is the one located between the rise and the decline stage.

During the rise stage, manufactures introduce the fashion to the general population, and prices decrease (as compared to the prices in fashion shows were the garments are first introduced). As they become affordable, more people buy the clothes because now they are accessible.

During the peak stage, fashion is at its most accepted stage, and is beig mass produced. However, this does not mean that the fashion is cheaper. Prices can vary a lot at this stage.

Finally, during the decline stage, demand decreases, and the price of the merchandise decreases with it as well.