Why was it necessary for ford to have a pre launch campaign?

The pre-launch campaign was necessary to have a consumer education component that is needed to demonstrate the functional, emotional and social value in sub-compact cars and not only to generate buzz and interest in the Ford itself. Building awareness and informing consumers about the product was the main objective of the campaign.

The snow had blocked up his window. why because it involves pronouns like he,him,his,himself, she,her