. Directions and Analysis
Task: Developing a New Food Product
Use your knowledge and online resources to develop a new food product choosing any one of
the following concepts. Specify your target market.
Create a new breakfast concept that includes at least one fruit or vegetable.
Create a healthy snack food that you could grab and go. It must contain at least one fruit or
vegetable.
Create a new lunch entrée for the working person on the go. It should be microwavable. It
must contain at least one vegetable or fruit, a protein, and an alternative protein (such as
beans, seeds, or soy).
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You will present your information in the form of a slideshow presentation. It should have a
minimum of 12 slides. Your presentation should contain the following information:
product name and picture
• target market
product description—including the nutrient value, benefits, and unique selling point (USP)
packaging
• marketing-distribution and marketing strategy
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