While personal fitness trackers (such as Fitbit) are widely available in the U. S., they are scarcely available in international markets. Given the increasing awareness of a healthy lifestyle, such products satisfy an unmet need. A product such as Fitbit in international markets: will fail to make a profit.

will have to be priced relatively low.

will see a decrease in sales volume.

is likely to have greater value.

is not suited to that particular market.