Scenario 11-1
In 2006, Coca-Cola North American debuted Gold Peak iced tea.
According to Ray Crockett, spokesperson for Coke, "In looking at the
ready-to-drink tea market, we found that the one place that nobody
seemed to be playing was in the category of classic iced teas like mother
used to make. Gold Peak is a quality product that brings back that classic
taste."
Refer to the scenario. Ray Crockett, spokesperson for Coke, said, "We're going to do
a lot of sampling with this product because we believe that if people try it, they're
going to love it and stick with it." In other words, what will its adoption rate rely on?
Select one