Lewis-Beck Medical Center (LBMC) is a 650-bed acute care hospital in north Florida. In the last decade, this geographic area has experienced a significant increase in the number of persons moving to here who are 60 years and older. It has become a popular destination due to a reasonable cost of living, temperate weather, close to the Gulf of Mexico, quality schools and healthcare facilities, and many university-sponsored cultural events. There are currently 17 assisted living and memory care facilities approved or being built to address this need. LBMC recognized this trend early on. Using data analytics software and statistical predictions, C-suite personnel were able to identify trends and patterns in patient care for this age group. A concerted effort was made to recruit and/or train physicians and nurses specializing in geriatric medicine. Additional staffing and locations were added to provide physical, occupational, and speech therapy. Physician group practices associated with the hospital have increased the number of physicians with specialty training in cardiology, oncology, and internal medicine. LBMC strengthened or established relationships with the organizations building the assisted living communities and memory care centers. Working with local universities and a community college, education and training programs were identified and implemented to meet the employment demand. The local senior center, an organization providing education, health screening, entertainment, and cultural programs for active seniors, was identified as a key stakeholder and gateway to this population. LBMC regularly evaluates internal and external data to monitor trends to meet the need of this fast-growing segment of the local population.

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What roles does the local chamber of commerce and the economic development authority play in LBMC’s growth regarding the senior market?