A hotel's director of sales wants all the hotel's advertisements to be easily distinguishable from those of other hotels. The director's concern has to do with the of the property's advertisements. Group of answer choices

Consistency

Explanation: Consistency can be said to be a

steadfast adherence to the same principles, course, form or type. It is maintaining the same standard, behavioral pattern, harmony or uniformity among the parts of a complex thing. The director of sales wants the hotel to maintain a certain consistency in their advertisements that should easily distinguish their adverts from the adverts of other hotels.

Consistency

Explanation:

Hotel advertisement campaign is one of the major ways for an hotel to generate interest and promote their unique services . It is collection of different marketing techniques, which are used to promote a hotel and its services, and is intended to produce improvements to business results, either in the short-term or the long-term.

The director wants the hotel's advertisement to be easily distinguishable from that of other hotels so that the hotel can has it own unique advertisement that will resonate well with the consumer and Target audience over a long period of time. He wants constitency in the hotel's advert that when ever the hotel's advert is been displayed, people will know the advert is unique to the hotel only and concept within that trend for new advertisement can be followed in future advertisement of the hotel

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