consists of a set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas.

marketing research or Market Research

Explanation:

Market Research involves or entails a system way of gathering data, which can be of people or business, then carefully analyse the data in order to have a better understanding of the people's need.

The result of a market research enables business owners to make informed decision about It's operations and strategies towards satisfying the new or potential customer base.

answer; (false);

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