Describe the "fear appeal" and how it's used in public health messaging. Give an example or create your own public health
message using the fear appeal. (Site 1)

Fear appeal is simply a message (most commonly found in advertising) which is intended to bring fear to its audience; They either encourage or discourage their audience from participating in a specific behavior.

Example: thetruth.com. You've likely seen one of their many advertisements on television that document (in a rather horrific way) the dangers of smoking/vaping. They discourage their audience from participating in such behavior and encourage their audience to "get the truth".

Fear appeal is simply a message (most commonly found in advertising) which is intended to bring fear to its audience; They either encourage or discourage their audience from participating in a specific behavior.

Example: thetruth.com. You've likely seen one of their many advertisements on television that document (in a rather horrific way) the dangers of smoking/vaping. They discourage their audience from participating in such behavior and encourage their audience to "get the truth".

Explanation: