Pepper is thinking of giving its diet dr. pepper drink a new target market focus. currently it is positioned as a refreshing low-calorie beverage for people wanting to lose weight. dr. pepper’s new plan is to take the same formula, create a new product called max pepper, and target the extreme sports youth market. what risk does this repositioning strategy have the potential to do?
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Pepper is thinking of giving its diet dr. pepper drink a new target market focus. currently it is po...
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