Afear appeal is a persuasive message that attempts to arouse fear in order to divert behavior through the threat of impending danger or harm. it presents a risk, presents the vulnerability to the risk, and then may, or may not suggest a form of protective action.

Latesha moore has a choice at work between a traditional health insurance plan that pays 80 percent of the cost of doctor visits after a $250 deductible and an hmo that charges an $8 co-payment per visit + a $20 monthly premium deduction from her paycheck. latesha anticipates seeing a doctor once a month for her high blood pressure. the cost of each office visit is $50. she normally sees the doctor an average of three times a year for other health concerns. comment on the difference in costs between the two health care plans and the advantages and disadvantages of each.