Recognizing the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth is known as sustainability. social responsibility. the marketing concept. the triple bottom line.

Corporate social responsibility (CSR) is the investment that companies voluntarily make to obtain improvements in their social, economic and environmental areas.

From the point of view of the marketing of the company, the investment is made to improve its competitiveness, since its image is strengthened as certain certifications are obtained, which is "sold" by the firm as added value.

The triple balance is the system by which the performance of the company in these areas is valued. Currently, there are numerous CSR evaluation systems, with standards that differ in accordance with the nature of the companies.

Explanation:

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According to the 1987 Bruntland report, sustainability implies "the satisfaction of current needs without compromising the ability of future generations to meet theirs".

Applied to companies, good performance in CSR seeks to maximize its economic benefit and its environmental responsibility, as well as minimize its negative externalities.

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