Which of the following is an example of an informal definition? One common, and very persuasive, type of advertisement is known as the association ad. This advertisement could be a picture of a
famous person wearing a designer's shoes or clothing, or driving a certain type of car.
An association ad is an advertising technique using celebrities to persuade consumers to buy the advertised product. In these ads, a
O famous person is shown using or modeling products like clothing, home goods, or automobiles. The goods are then "associated with
the celebrity
The American Advertising Alliance defines an association ad (noun) as "an advertising technique using celebrities to persuade
consumers to buy the advertised product."
Sara McGregor, Senior Brand Manager, says that association ads are less likely to persuade millennial consumers because this
segment tends to be wary of celebrity endorsements.