What are the parameters to assess a media type as a promotional tool? refers to the number of people or households that can come across your advertisement through a given media type.
is the average number of times an individual or household comes across your advertisement in a given promotional medium.

In a short story the narrator's word choice

Time is not always change. time can also mean continuity, and it can mean keeping acknowledged truths in mind despite differences in circumstances.there is no better example of this in things fall apart than the retellings of the proverb about the bird named eneke, the language in both retellings is almost identical despite the length of time that has passed between their repetitions. in comparing the usages of the same proverb, achebe allows his readers to note the similarities and differences between the situations, and he them understand how this story can be applied to their own lives.

In the great gatsby, daisy is described as