Email is an important part of digital marketing. There are two types: Planned and Triggered. Planned emails are set on a prescribed schedule, usually including a call to action. Triggered emails happen when the reader takes some action, such as visiting a website, completeing a sale, not completing a sale, signing up for something, downloading a free item, etc. These are often also built into customer relationship management systems, sent when an inquiry is made. Find an email that you opened that was sent to you from an organization, perhaps where you've bought something or made contact. Did you open the email when it was first sent? Why or why not? Looking at it now, is it effective? If you were in charge of emails, how would you improve it? (Anything like "no improvement needed" is not an acceptable answer). Please answer and thank you.