1. You’re an up-and-coming assistant to a manager at Roche Group. Your boss is being transferred to
the company’s recently acquired research facilities
at the former Genentech headquarters in San
Francisco. She’s asked you to compile a brief
report on Genentech’s overall approach to product
innovation. What will you say in your report?
(Hint: Structure your report according to the
three forms of innovation discussed in the text:
radical versus incremental, technical versus managerial, and product versus process.)