Saca los sustantivos Consumer culture is the spending of customers’ money on material goods to attain a good
lifestyle in a capitalist society. Consumer culture began in the 1920s with the introduction
of the tabloid press, magazines, and radios (Featherstone, 1982). Since the 1920s there has
been an exponential rise in the consumption of goods, as what used to be luxuries are now
seen as necessities. The goal of the modern-day advertiser is to create value in the
commodities by displaying them in a way where they make the consumer seem like a more
desirable person (Firat et al., 2013). We live in a society where the message stands that you
are what you own, and the more you own the happier you will be. Consumption in our
society is a social process. Buying more means having a higher social status (Firat et al.,
2013). The ideology behind this is to legitimize capitalism in our daily lives and motivate
people to become these greater consumers. The more consumers there are, the more money
these companies can make (Firat et al., 2013).
We are living in an era of mass production where there is an expectation that any item that
we want is always going to be available to purchase. Since buying all these products is so
simple, we take them for granted and do not recognize the consequences of all our
purchases (Firat et al., 2013). I believe that we purchase way more than we need because
we want to fit in. We strive to attain a high societal status and will do whatever it takes to
achieve it.