Match each description to a persuasive technique. capitalizes upon the
reader's greatest dreams,
fears, desires, and so on
promotion of a service or
product by celebrities to
influence the reader
depicts the use of a
product or service as
favorable because many
others are using it
endorsement of products
or particular opinions by
noted professionals in
their particular fields
celebrity endorsement
arrowRight
expert opinion
arrowRight
emotional appeal
arrowRight
bandwagon
arrowRight