English, 18.06.2021 14:40 mianelson367

STUDENT A - You work for Estee Lauder, a company specializing in beauty products and perfumes. Lately, your company launched a new line of hair care products named Ojon. Unfortunately, the Korean company Misha has long owned a successful line of hair care products under the "Ojion" name. Missha immediately decided to take legal action against your company
- You represent Estée Lauder. Meet and conduct the negotiation with the lawyer representing Missha trying to reach a negotiated settlement
You want :
Estee Lauder's long-term plans to expand the brand not to be delayed by such legal conflict
To buy the business and rights to the name from Missha at an affordable price
STUDENT B
You work for Missha, a Korean cosmetics company which has long owned a successful Iine of hair care products under the ‘Ojion" name. Lately, Estee Lauder, a company specializing in beauty products and perfumes, launched a new line of hair care products named Ojon. Your company immediately decided to take legal action against Estee Lauder.
You represent Vista Nest and condid the negotiation with the lawyer representing Estee Lauder, trying to reach a negotiated settlement

You want:
To avoid further legal action as it could be extremely expensive and your budget is limited
If possible to sell the business and the rights of the name to estee lauder (but only at a reasonable price)

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STUDENT A - You work for Estee Lauder, a company specializing in beauty products and perfumes. Late...

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