Image courtesy of the maine office of tourism describe three different ways this ad was most likely constructed. be sure to include reasons why it was constructed in each way.

This ad is constructed with photographic images and words, or copy. The ad's most prominent features are the photo of the children at the top and the slogan "Summertime was made for Maine." The background of the ad was designed to look like rays of sunshine; this supports the "summertime" atmosphere the ad creators wanted to create. The largest, most close-up picture is of two children eating a "classic" Maine meal at the beach on the ocean. The children are smiling and happy and looking directly at the camera (you, the viewer of the ad). The image is meant to project the "ideal" Maine vacation: good food, ocean setting, relaxed atmosphere, family time. This image appeals to people with families who enjoy the outdoors and the "simple" things in life. The other prominent image is the small but symbolic image of the lighthouse. This symbolizes New England history and classic American values. All of the photographs are outside, which emphasizes Miane's appeal to those who live in nearby cities like Boston and New York. The ad copy, the text, emphasizes all the adventures one can have while in Maine. It asks the reader questions, suggesting that a "no" response is unfortunate. The word "Maine" at the bottom corner where the reader's eye will likely fall last, is in red (the same color as a cooked lobster), and the font is not fussy (like vacationing in Maine). For ad viewers who are familiar with Maine's iconic outdoor store L.L. Bean, the logo at the center of the slogan conjures up images of the store logo in a subtle way without suggesting consumerism.

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