How can a reporter avoid a conflict of interest?

If they are involved in what they want to report about, or they have strong feelings about the topic, they must work to be unbiased and present both sides,

As most journalists live and work in the community they cover, some real and perceived conflicts of interest may be inevitable. Furthermore, some stories affect everyone—including journalists—and have the possibility to yield conflicts of interest that cannot be avoided. When those cases arise, journalists and managers can ask themselves the following questions about if and how they will reveal the conflicts to the public: 
 

Some cultural backgrounds have different superstitions or customs, this can play a part in how they decide things. superstitions are important to a culture for example, an asian culture has a superstition about women putting their purses on the ground their money will be gone, therefore people in that culture try everything they can to not let their purse touch the ground in fear of it being true. also like how we avoid walking under ladders in fear of bad luck. customs may also play a key role a custom also know as a tradition, is something people in the culture have been doing for generations as a quick example, if a family has a necklace that the family's mother passes it on to her daughter in so on it's a custom in that family.