Why is franklins the way to wealth often referred to as a secular sermon

Benjamin Franklin's "The Way to Wealth" is often referred to as a secular sermon as it uses religious imagery and stories to communicate modern ideals to its listeners.  

Explanation:

"The Way to Wealth" is an essay written by Benjamin Franklin in 1758, arranged into a speech that was delivered by one man named "Father Abraham" to a group of people. This organised essay is often referred to be a secular sermon as it uses religious stories and derives imagery from the religious books in order to communicate modern ideals into the people.

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