Summarizing central ideas in The Dark Game, part 1 quiz

What do mcmahon’s references to thomas carlyle and john stuart mill do for his own image and credibility?

Which statement best describes the type of appeal used in this public service advertisement? an emotional appeal is made by presenting a wide range of jobs for women. an emotional appeal is made by emphasizing the need for a peaceful approach. an ethical appeal is made by providing pictures of a variety of role models. a logical appeal is made by including words that explain the meaning of the poster.

Which best expresses the irony present in this passage?