During a press conference, the spokesperson of Saratoga Inc., a pharmaceutical organization, delivered a speech that was full of specialized terms and medical terminology. Although she spoke with verve, included every essential point in her speech, and was careful not to be too self-protective in her comments, the media had trouble understanding the content of her speech. Which guideline did the spokesperson not follow, and what could she have done differently

The spokesperson did not follow the guideline of adapting the language to the public.

Explanation:

When making a speech, it is essential that the speaker adapts the language used to the audience that will be listening to the lecture. In this case, the use of technical terms aligned with a specific type of profession, should only be used if the audience is part of that profession and knows all or most of these terms. It was exactly at this point that the spokesperson shown above failed, as he used technical terms for an audience that did not know them and did not understand what was being lectured.

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explanation:

its hard for me to see which word is supposed to be in bold. if i knew then i would be able to better.