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Name one main proponent of yellow journalism.

Yellow journalism, the use of lurid features and sensationalized news in newspaper publishing to attract readers and increase circulation. The phrase was coined in the 1890s to describe the tactics employed in the furious competition between two New York City newspapers, the World and the Journal.

Used to increase paper circulation prior to the Spanish-American war by exaggerating misdeeds of Spain prior to the war.

In fact, the term "yellow journalism" was born from a rivalry between the two newspaper giants of the era: Joseph Pulitzer's New York World and William Randolph Hearst's New York Journal.

Explanation:

Led by newspaper owners William Randolph Hearst and Joseph Pulitzer, journalism of the 1890s used melodrama, romance, and hyperbole to sell millions of newspapers--a style that became known as yellow journalism.

Explanation: