Which sentence in this news release is the hook? Shopping for shoes, clothing, and accessories is more convenient and fun than ever for residents downtown! The popular ABC Store is opening a new outlet in the downtown mall. This Friday, the store will officially open its doors, and it’s offering a 10 percent discount on all products to its first 100 customers. Experience ABC’s attentive service, top-quality products, and reasonable prices, seven days a week from 11 a. m. to 11 p. m.

I think its 'This Friday, the store will officially open its doors, and it’s offering a 10 percent discount on all products to its first 100 customers.' But I am not sure