How does the speaker apply Heisenberg’s principle of uncertainty to marketing? Explain.

Heisenberg's Uncertainty Principle applies to market research because you are able to measure what the consumers actually do rather than what they say they do. ... The scientific method applies to marketing because you are able to invest in a brand, but a contrary evidence may destroy a consumer's beliefs.

Explanation:

for me this my answer o fortunately, they did not notice, and i could pretend not to care.​   i hope this you