Responding to the Text According to Ohanian, the way the Internet works is by people getting involved in causes or ideas that seem cool or fun as opposed to things that are conventional or boring. "That is that great big secret," Ohanian claims. Write a few sentences describing how Greenpeace and "Mister Splashy Pants" proved Ohanian's opinion about the Internet to be correct, then explain what he means by "big secret" and how that secret might influence the way we attract attention to causes online.