Identify each of the following as ethos, pathos, or logos.

1. Ethos means moral character. When the speaker uses ethos they are trying to persuade the reader they are a good person.
2.Pathos means emotion. Pathos gets us to stop thinking and start feeling. 
3.Logos means reason. Its about providing concrete evidence to support your claim.

I don't know the answer to your questions but i do know the definitions, hope this helps, good luck.