Find five words or phrases in paragraph 1 that have a similar meaning to the following: i 10 years
ii company division
iii increase
iv possibility for something to happen
v use something to an advantage.
Look at the five underlined words and phrases in paragraph 2. What do they mean?
Use these five words and phrases to complete the gaps a-e in paragraph 3. Re-write the paragraph.
i market share
ii sector
iii target
iv workforce
v worldwide.

Fill in the gaps f-j in paragraph 5 using suitable words or phrases of your own choice. Re-write the paragraph.
What do the following numbers in the text refer to?
i Paragraph 1: 30%,
€350 million,
3,000
ii Paragraph 3: 450,
€1 billion,
10%, 2%, 3%
iii Paragraph 5:5,000
Example: Paragraph 1: 100 = the number of new restaurants that McDonald's is opening
Work on your own. Read the questions and find the key word/s in each one. Then read the article again and find and underline the answers to the questions. You do not need to write anything yet.
a Who does McDonald's want to encourage to buy its burgers?
b What three things does McDonald's plan to do in Italy?
c How did Italians react to the fast-food company 30 years ago?
d Which country has the smallest market share of informal eating out: France, Italy or Spain?
e What has McDonald's done to localise its menu in Italy?
f What does Roberto Burdese compare McDonald's to?
g Why did the city council close a McDonald's restaurant in Milan?
Answer the above questions.