Internet Exercises 1. Site name: Choice Hotels
URL: www. choicehotels. com
Background information: Choice Hotels International is one of the largest and most
successful lodging franchisors in the world with over 5,000 hotels in more than 33
countries. Built on the foundation of the venerable Quality Inn brand, a pioneer in
consistent mid-priced lodging, Choice Hotels today is the worldwide franchisor of
ten branded hotels as well as the Ascend Collection, a network of boutique hotels.
Site name: Wyndham Worldwide
URL: www. wyndhamworldwide. com
Background information: Wyndham Worldwide was previously part of the Cendant
group. It is one of the world’s largest hospitality companies spanning six continents
and offering individual consumers and business customers a broad array
of hospitality products, services and price ranges through a diverse portfolio of
world-renowned brands.
Exercises:
a. Review both of the above sites. How do the Wyndham Hotel group and Choice
Hotel Group position themselves to compete with one another?
b. Surf both sites and describe the franchise information that is provided by each
company. Which company provides the most extensive information