Assignment: 04.02 What is Your Brand What was Cedric’s brand statement?
Was it smart of Cedric to avoid writing about his embarrassing lunchtime incident and wacky grandma?
Would it be better if Cedric had written a brand statement that promoted his Juicebox label and grandma? For example: "I never give up despite what life brings. When people think of me, they think of courage, baseball, and wacky grandmas. I stand out because I am the one and only Juicebox."