Assignment 1: A well-known fashion brand in famous Country recently faced a scandal. The owner's husband got arrested for allegedly sending their employee away upon diagnosis of Corona
virus. The Police claimed the designer and her husband should have notified the authorities and
admitted the sick employee to a hospital. However, the couple claimed their duty was to just
send the employee away after guiding him. The husband got released the very next day for
which they thanked Prime Minister

Task 1: Marks: 15
Above situation has tarnished the image of the brand and the owner is being labeled as snobbish
and representative of the privileged class. Keeping in mind the 6 Point Planning Model, device
a strategy to convert this negative situation into a positive one.
The plan must have following components:
 Appreciation of the situation. (2 Marks)
 Definition of objectives. (2 Marks)
 Definition of publics. (2 Marks)
 Selection of media & techniques. (5 Marks)
 Planning of a budget. (2 Marks)
 Assessment of results. (2 Marks)

Read the passage from the opinion of the court in dred scott v. sandford, written by justice taney. the question then arises, whether the provisions of the constitution, in relation to the personal rights and privileges to which the citizen of a state should be entitled, embraced the negro african race, at that time in this country, or who might afterwards be imported, who had then or should afterwards be made free in any state; and to put it in the power of a single state to make him a citizen of the united states, and endue him with the full rights of citizenship in every other state without their consent? does the constitution of the united states act upon him whenever he shall be made free under the laws of a state, and raised there to the rank of a citizen, and immediately clothe him with all the privileges of a citizen in every other state, and in its own courts? the court thinks the affirmative of these propositions cannot be maintained. and if it cannot, the plaintiff in error could not be a citizen of the state of missouri, within the meaning of the constitution of the united states, and, consequently, was not entitled to sue in its courts. what claim does justice taney make in this passage? that sanford has the right to enslave scott that scott has the right to be emancipated that scott is not a citizen of missouri that sanford cannot sue because he is not a citizen