Explain the online shopping scam (not from google )

The typical shopping scam starts with a bogus website, mobile app or social media ad. Some faux e-stores are invented from whole cloth, but many mimic trusted retailers, with familiar logos and slogans and a URL that’s easily mistaken for the real thing. They offer popular items at a fraction of the usual cost and promise perks like free shipping and overnight delivery, exploiting the premium online shoppers put on price and speed. Some of these copycats do deliver merchandis shoddy knockoffs worth less than even the “discount” price advertised as a once in a lifetime deal on, say. My parents have also been scammed online but with an insurance company once they came to the united states, and they stole all their money and had to sleep in their cars for weeks.