Choose two of the four advertising techniques discussed in this lesson and write them below. Describe how they are used and create an example of each technique. Generalization: Jack Johnson, a famous basketball player, wears ProExcel brand shoes in every game. You could improve your moves on the court by wearing the latest ProExcel design.

Scare Tactic: If you're not buying Nature Mountain glass cleaner, you're polluting the environment.

Exaggeration: Buying Glamour Girl's Age-Defying makeup will make you look 10 years younger.

Bandwagon: All the kids in your class have tried Crazy Cola's new clear version of their popular soda. The next time you're at the store, have your mom pick up a pack so you can try it too.

the speech this question is referring to is president kennedy's special message to the congress on urgent national needs, may 25, 1961

kennedy responds in a very direct and concrete way to those thinking that communism is a positive system:

"yet their aggression is more often concealed than open. they have fired no missiles; and their troops are seldom seen. they send arms, agitators, aid, technicians and propaganda to every troubled area. but where fighting is required, it is usually done by others--by guerrillas striking at night, by assassins striking alone--assassins who have taken the lives of four thousand civil officers in the last twelve months in vietnam alone--by subversives and saboteurs and insurrectionists, who in some cases control whole areas inside of independent nations." (kennedy)

president kennedy presents communism as cowardly, as a hidden and treacherous weapon that strikes from the shadows like thieves, he represents the system as not even being capable of showing and open and overt attack or confrontation. to finish up the response, he expresses that the system attacks even a country's idependence and freedom.

answer:

a. "there, said he, there is something for you."

explanation:

"said he" should not have been part of what is in the dialogue.