Chapter 1 - Chew On This "The Pioneers" dd to the document will
Read each question carefully and answer in complete sentences as well as provide textual
evidence
1. A pioneer is someone who is the first to explore anew place or idea. What do you think
the main idea of this chapter will mainly be about?
2. On pg. 5 after "garbage can" how might these statements in the media have influenced
buying? How has media messaging changed?
3. On pg. 10 after" new kind of restaurant appeared" How did cars change the way people
lived? Support your answer with evidence from the text.
4. On pg. 13 after making cheap fast food" How did changing the way people worked in
the kitchen benefit McDonald's?
5. On pg. 15 after known as Taco Bell why did all of these restaurants start copying the
McDonald's system?
6. On pg. 16 after true entrepreneurs" why do the authors include the information that
these men were high school dropouts and orphans, not people who were rich and
famous?
7. On pg. 19 after a cup of coffee" what does Kroc mean when he says, "you could
influence people with a smile and enthusiasm". And sell them a sundae when what
they'd come for was a cup of coffee?
8. On pg. 22 after trust the organization" why was conformity so important to Kroc?
9. On pg. 24 after "began to disappear" why was it hard for family owned restaurants to
compete?