Why is it important to know who your audience is before you begin to write?

It guides the intent of their writing and determines how complex or how simple the piece should be. It helps them determine what perspective is appropriate to write from, and it provides them with an understanding of what is going to either appeal to or deter their audience.

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common stockholders usually have the right to vote on major issues affecting the company, like mergers and liquidation of the corporation's assets. they also have part ownership of the company which can then be traded on a secondary market (the stock exchange).

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