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English, 16.10.2020 07:01 akhtar11

Passage 2: Excerpt from School Bus Ads Bring Needed Revenue to Area Districts 18 School buses are carrying more than students these days.

19 The vehicles sport fancy advertisements for local businesses and events.

20 It's part of the effort for school districts to make money in these budget-strapped times.

21 And it is paying off.

22 Lewis-Palmer School District 38 made about $8,000 in its first effort last year with eight advertisers and 11 buses. This year, it is expanding.

23 "Ultimately we hope to have advertisements on every bus to maximize our income," said Robin Adair, D-38 spokeswoman. The district, which has had $11 million in cuts in recent years, is seeking a $4.5 tax increase in the November election.

24 D-38 has 56 buses that collectively travel more than a half million miles a year. That could be a lot of bang for the advertising buck, and a nice amount of change for district coffers. Like Lewis-Palmer, most districts that allow advertising on their buses choose to put the money in general funds to help with such things as higher fuel and utility expenses and increased contributions to pension funds and student activities.

25 Other Pikes Peak districts that use their buses as rolling billboards are Colorado Springs School District 11 and Falcon School District 49.

26 Some of the advertisements on Lewis-Palmer buses include dentists, restaurants, insurance agents, a gymnasium, PTA's and the district's own programs.

27 A. B. Tellez, owner of Rosie's Diner in Monument, said he signed up for two buses, one middle school that features kid's meals and shakes, and an elementary bus that features, of course, chicken nuggets. "Those buses drive everywhere. It's awesome marketing. But there is more to it than that. It's being part of the community, helping out the schools. They need funds. I thought it was neat to use dollars to support the community as well as the community supporting us."

28 The districts report that the ads are approved by administrators before they are placed on the buses. There are none inside the buses to entice kids. The products must be child friendly -- no alcohol, tobacco, gaming or distasteful subjects. They don't usually allow advertising from other schools that might compete with them for students.

29 Colorado in 1997 was the first state to allow school-bus advertising.

(the question)
Which quote from Passage 2 provides evidence that many school districts are dealing with budgetary concerns?

A)"Lewis-Palmer School District 38 made about $8,000 in its first effort last year with eight advertisers and 11 buses." (paragraph 22)

B)“That could be a lot of bang for the advertising buck, and a nice amount of change for district coffers.” (paragraph 24)

C)“Like Lewis-Palmer, most districts that allow advertising on their buses choose to put the money in general funds to help with such things as higher fuel and utility expenses…” (paragraph 24)

D)“Some of the advertisements on Lewis-Palmer buses include dentists, restaurants, insurance agents, a gymnasium, PTA’s and the district's own programs.” (paragraph 26)

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