What does the lion represent? Why would the rulers of England include so many of them on the Coat of Arms? What does the fleur-de-lis represent? Why is it featured on the Coat of Arms of British rulers? What does the unicorn represent? Why would the rulers of England choose a unicorn to support their shield? The Coat of Arms includes two phrases, "Blessed are the peacemakers" and "Shame to him who evil thinks." Choose one of these phrases and explain why a ruler might want it included in a coat of arms. Research one of the colors featured in the Coat of Arms. Based on what the color represents, explain why it would be used in a royal coat of arms.