Social media is notorious for mismatches between intention and result. Someone expresses a strong opinion on social media — to a wide and often unknown audience — and that text occasions unpleasant, angry, or uncivil responses. What advice for achieving effective rhetoric would you give to those who are communicating on social media? When are risks worth the potential consequences? Use examples (both effective and ineffective ones) from various social media to illustrate your advice. Be sure to provide DETAIL and CONTEXT for each example AND explain WHY it is ineffective/effective.