How does Machiavelli try to "sell" his text to Lorenzo di Medicci?

Explanation:

Indeed, this beautifully piece written by Machiavelli to the Prince named, Lorenzo de’ Medici shows his attempts at selling his text or we may say the views in his text to the Prince.

In that letter Machiavelli stated, “to comprehend fully the nature of people, one must be a prince, and to comprehend fully the nature of princes one must be an ordinary citizen.”

Thus, Machiavelli implied that he had some knowledge not possessed by the Medici.

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the aesthetic impact is that moment when you are relating spatially to the target. the "ai" occurs when you have an impression that includes both you and the target and is usually a spatial relationship.