Examine the public service ads. This first ad is from 1917.

What is the main difference between these two public

service ads?

Food

The older ad targets families, while the newer ad

targets food manufacturers,

The older ad appeals primarily to logic, while the newer

ad appeals to emotion

The older ad focuses on all foods while the newer ad

focuses on a specific food.

The older ad provides specific ideas, while the newer

ad tells how to get more information

buy it with thought

2 - cook it with care

3-use less wheat & meat

-buy local foods

$ - serve just enough

6-use what is left

dont waste it