When writing for a general audience, students should choose words that are technical. conversational. subject specific. scientific.

The answer to the question above would be that when writing for a general audience, students should choose words that are conversational.

When writing for a general audience, you should bear in mind that everybody in the room should understand what you are talking about. Therefore, your speech should be targeted towards the average audience. If you chose technical, specific, or scientific terms, there is a high chance that the vast majority of the public do not understand you.

Second option: Conversational.

Since the audience is 'general', and considering the fact that when you're addressing a public, your aim should be to guarantee that they will understand if not the whole of your message, most of it, then you should write with the most understandable kind of words as possible, that is, the most conversational.

i would say a because the main idea is what the author is the point the author is trying to get across.