What are the key messages the Apple company wants to communicate about the brand?

Premium quality

Explanation:

Apple started as a company that differed from the others. As most companies told what they were doing eg. making laptops , apple communicated with why they were doing it. Purpose comes above what you do. People don't care what you do, they care why you do what you do. This helped them communicate with their customers and really know what they needed. What they needed ? They needed a product that told the story about them, that represented themselves. The glowing logo on the Mac illustrates that very thing , the identity of not Apple but themselves. While earlier Dell laptops used to flip in a way that only the consumer could see it and the others would see the logo upside down. For more info Pls read the book START WITH WHY by Simon Sinek.

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op: object of preposition

b.science

explanation: