Read this excerpt from Paragraph 1. Some bags claim that they’re organic or natural, but what does that mean? And then there are the stacks of canned food, boasting loudly of their superior contents. What’s the difference among these foods? Does it matter what you feed your dog or cat? Yes, it does matter. And the text on the package does not always tell the whole story. What is the effect of the word choice on the introduction of this passage?