The speaker of a new message needs to make choices about the words he / she will use based on decisions about the communication goal and on decisions about

...and on decisions about how his/her public would receive this new message.

Explanation:

Once words have been spoken the interpretation may be understood or misunderstood, depending on how this message was communicated.

the sample answer on e2020

conflicting values are demonstrated between two different groups in animal farm. first, the farm animals value hard work. this is shown by them working late and working long hours at the request of the pigs. napoleon and the pigs, however, sleep late daily. furthermore, the animals value equality. this differs from the value of napoleon and the other pigs. instead of equality, they value only gaining power and maintaining their own privilege, which is demonstrated by their taking extra milk and sleeping in beds.

is this the question?