1. Please define ethos, logos, and pathos. How do they work as an
argumentative technique? Could you provide and example of one or
more of these techniques in a recent advertisement (or make one up
yourself)? Do you think it is important to include more than one of these
in argumentative writing? Why or why not?

Read the passage below and answer the question that follows. ‘you make me feel uncivilized, daisy,’ i confessed on my second glass of corky but rather impressive claret. ‘can’t you talk about crops or something? ’ i meant nothing in particular by this remark but it was taken up in an unexpected way. ‘civilization’s going to pieces,’ broke out tom violently. ‘i’ve gotten to be a terrible pessimist about things. have you read ‘the rise of the coloured empires’ by this man goddard? ’ ‘why, no,’ i answered, rather surprised by his tone. ‘well, it’s a fine book, and everybody ought to read it. the idea is if we don’t look out the white race will be—will be utterly submerged. it’s all scientific stuff; it’s been proved.’ in this passage, tom’s ideas about race relations come off as uncivilized. what literary device is fitzgerald using here? irony personification metaphor simile