The "read books, share the love" advertisement effectively convinces people to read more books. the advertisement targets parents of young children. in the ad, a mother and father are reading a book to their two young children. most parents certainly would want their children to do well academically. this ad effectively encourages literacy. which of the following revisions would most improve this paragraph?

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The “Read Books, Share the Love” advertisement effectively convinces people to read more books. The advertisement targets parents of young children. In the ad, a mother and father are reading a book to their two young children. Most parents certainly would want their children to do well academically. This ad effectively encourages literacy.

Which of the following revisions would most improve this paragraph?

a) correcting punctuation and spelling errors

b) better explaining the target audience

c) discussing techniques used in the ad

d) reorganizing the order of the content

The best option is c) discussing techniques used in the ad.

Explanation:

The paragraph about the "Read Books, Share the Love" advertisement lets us know it is an effective ad. We also know that it has a picture of parents reading a book to their two young children. Somehow, the paragraph connects that to the idea that parents want their children to do well academically, but it doesn't explain how the ad does that. How would parents get to that conclusion and why?What techniques were used to do it?

There are several techniques advertisement can use to persuade people to do or buy something. For instance, it may very well be that the "Read Books, Share the Love" used the "ideal family" technique. A happy family is portrayed in this technique, in a good house, with a comfortable life. The children are well mannered, parents are calm and easy-going. But, it may very well be that the ad used other techniques - questioning the customer, complimenting the customer, emotional appeal, bandwagon advertising etc. The paragraph would be greatly improved if it gave us the details on the techniques used.

a

explanation:

1. read the following excerpt from franklin d. roosevelt's "fireside chat 19":

on the other side of the picture, we must learn also to know that guerilla warfare against the germans in, let us say serbia or norway, us; that a successful russian offensive against the germans us; and that british successes on land or sea in any part of the world strengthen our hands.

remember always that germany and italy, regardless of any formal declaration of war, consider themselves at war with the united states at this moment just as much as they consider themselves at war with britain or russia. and germany puts all the other republics of the americas into the same category of enemies. the people of our sister republics of this hemisphere can be honored by that fact.  

the true goal we seek is far above and beyond the ugly field of battle. when we resort to force, as now we must, we are determined that this force shall be directed toward ultimate good as well as against immediate evil. we americans are not destroyers — we are builders.

analyze the effectiveness of this excerpt. how does it function within the speech as a whole? how does the structure of the excerpt to convey the speech's purpose and key points? support your argument with evidence from the speech. (10 points)