When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?

a. compare follower numbers across platforms
b. use online analytics tools to measure engagement
c. see what competitor businesses are using
d. ask friends and family which platforms they use

A. Compare follower numbers across platforms.

Explanation:

There are a few steps to take before choosing the right social media to work with:

Seeking out your target audience and knowing what they are interested in is the first step. Factors such as gender, location and needs help to classify the type of target one seeks. This would also provide clues to which social media platforms competitors are also using.Define ones reason for using the social media platform: It can also be used as a business tool for,  conducting a market research, grow a consumer/client base and create a client feedback channel etc.Identify which resources and skills are necessary to win your target audience. Each social media requires set of skills, such as, written persuasive language, visual images, films, links to easy engage the attention of interested audience.

The options A,B,C are all pertinent in knowing which media platform to choose. However, option A is most relevant for a beginner´s whose first step is to make a list of social media platforms available and consequently the right target audience and number of followers across the social media platforms can be identified.