Is written to entertain readers or to provide information that readers find interesting and pleasing.
a feature article
a news article
a banner
an editorial

Feature article.

A news article acts to inform, not to entertain.

A banner is a headline, which tend to cite important information, but it is not always entertaining.

An editorial is the opinion of the editor of the newspaper in written form on a particular topic. 

Leading you to the answer, a feature article stands to entertain readers on a particular subject that is interesting or pleasing. 

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